The Facts About Open to All – Open to All
Open to All

The Facts About Open to All

What is Open to All?

Open to All is a national nondiscrimination campaign that believes everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion or disability. We believe we all have something to contribute. We believe we can all learn from each other. We believe that when we work together, when we value our employees, when we care for our customers and each other, we all thrive.

How can my business support Open to All?

There are several ways you can show your support. First, visit to sign the Open to All business pledge. The pledge states that your business is committed to maintaining a welcoming and safe environment for all people (including customers, employees, visitors, vendors and clients) regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion or disability—and that you do not discriminate or deny people goods or services based on any of these characteristics.*

When you sign the pledge, you’ll be mailed an Open to All window cling (available in versions with the Yelp logo and without). Display the signing in your window to let people in your community know that your business is Open to All.


I’m not a business owner. How can I support Open to All?

We need people across the country to engage with local business owners to invite them to be Open to All. Many business owners won’t know about the “Open to All” attribute on Yelp, the business pledge, or the window cling unless members of their own community share the news with them.

Open to All has developed a toolkit for advocates who want to spread the word about the campaign. To learn more and take action, click here.

How to I get the Open to All window sign?

If you’re a business, sign the Open to All business pledge. When you sign up, you’ll automatically be sent an Open to All window cling. Note that the clings come in two versions—one with the Yelp logo, and one without. Please choose the window cling you’d like to receive when you sign up.

If you’re a supporter and want to approach local businesses in your community and invite them to be Open to All, you can order an Open to All toolkit (including window clings). Click here to order a window cling and a toolkit.

What’s the “Open To All” attribute field on Yelp?

Yelp recently introduced a new “Open to All” factual attribute to its business page listings. This allows business owners to update the “More Business Info” section of their page (alongside such attributes as “Accepts Credit Cards,” “Takes Reservations” and “Gender Neutral Bathrooms”) to designate their business as “Open to All.”

If you’re a business owner who wants to use the new Yelp “Open to All” attribute, and for a visual tutorial on activating the new attribute, click here.

If you’re approaching local businesses in your community and inviting them to be Open to All, and you see they’re on Yelp, let them know about the new “Open to All” attribute and show them how they can activate it here.

What if an Open to All business doesn’t seem to be open to all?

We know that a business being Open to All can involve an ongoing dialogue. Why? Because even the best-intentioned businesses sometimes might not understand that certain interactions with customers, clients, vendors and employees could potentially create an environment that is not welcoming to all.

When businesses declare that they are Open to All, that’s an important first step in engaging in that dialogue. If you have an experience that suggests a business isn’t open to all, start a conversation. Help them understand what a particular interaction felt like, why it felt unwelcoming, and how you hope they can do better in the future. Most businesses that take the time to designate themselves as Open to All would welcome that kind of feedback and discussion—though it’s also important for both parties to assume best intentions and look for constructive solutions.

In some cases, however, the concerns might go deeper than that. If a business has mistreated a customer, client, vendor or employee in violation of state or federal nondiscrimination laws, it might be appropriate to approach one of the legal organizations who are part of the Open to All coalition to discuss the matter further. In addition, there are feedback channels—such as comment and review sections—where such concerns can be raised when other approaches are unsuccessful. However, in using those channels, it’s vitally important to avoid incendiary language, name-calling, and threats.

For additional ways that you can get involved and spread the word about the Open to All campaign, visit

Why wouldn’t people who are discriminated against just go somewhere else?

Imagine how you would feel if every time you walked into a restaurant, flower shop, hair salon, or bakery, you could be kicked out simply because the owner didn’t want to serve “people like you.” Do we really want to give businesses a right to tell customers, “We don’t serve your kind here”? The only way to protect countless Americans and their families from that kind of humiliation and abuse is to ensure that our nondiscrimination laws apply to all businesses that are open to the public, and that businesses commit to being open to all.


Why should our laws require businesses that serve the public to be open to all?

As a nation, we decided a long time ago that when a business opens its doors to the public, it should serve everyone on the same terms. Most businesses want to do the right thing, but there are some that will only do what’s right when the law requires it. We are all entitled to our beliefs. But that shouldn’t give businesses a license to discriminate. Nobody should be turned away from a business simply because of who they are.


Take Action!

Spread the Word

Order window clings and a toolkit to reach out to local businesses. Ask them to sign the Open to All pledge and show their support publicly!

Get the Toolkit

Open to All on Yelp

Let supportive businesses know about Yelp’s new “Open to All” attribute and encourage them to check the box!

Learn More

Share on Social Media

Help spread the word about Open to All by sharing the images and videos linked below on social media using #OpenToAll

Share #OpenToAll

Be Counted

Add your voice to the growing chorus of Americans who reject discrimination! Be a part of the Open to All campaign!

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